Last 13-15 September 2016, the AFP CMO School conducted its third Stakeholder Engagement and Strategic Communications (StratCom) Training under the United States Agency for International Development (USAID)-funded Ecosystems Improved for Sustainable Fisheries (EcoFish) Project at Hotel Ariana, Bauang, La Union. 43 participants joined the event, which was entitled “La Union Baywatch Network for Sustainable Fisheries.”
The training aimed to enhance the knowledge, attitude, and skills of the participating La Union local government, police, and Fisheries and Aquatic Resources Management Council personnel in conducting Stakeholder Engagement to effectively address the issues and challenges of the fishery communities. The AFP CMO School representatives also guided the participants in developing a StratCom plan, determining media platforms for promoting their future programs and advocacies, writing sample press releases and radio plugs, and creating messages for social media.
Similar trainings under the USAID EcoFish project were previously conducted in the Provinces of Surigao and Batangas.