With the belief that CRS Strategic Communication (Stratcom) Handbook is an important toolkit of reference for the StratCom initiatives of the Armed Forces of the Philippines, the Commander of the CRSAFP, BGEN RHODERICK M PARYNO AFP, has backed its soft launching on 11 November 2016 at CRSAFP Multi-Purpose Hall, Camp Aguinaldo, Quezon City.
Anchored on the idea that “Emotion defeats the Logic”, the Handbook is believed to be a critical element in any strategic vision of change. It is made possible through the collaborative efforts of LTC MIKE T AQUINO PA (INF), LTC JOAR HERRERA PA (INF), and LTC EDGARDO V TALAROC JR PA (INF) to constructively explore ideas derived from their CMO knowledge and experiences. It also introduces the thought process of developing StratCom snapshots and the crafting of sexy themes and messages that are sure to blow one’s mind. Its concepts are now being sought after not only by the AFP, but also by other government agencies, NGOs, and business communities.
The AFP CMO School Commandant LTC EDGARDO V TALAROC JR PA (INF) commended the Technical Working Group on the significant achievement of publishing a book that is set to capture the hearts and minds of aspiring warrior diplomats.