Last 02 September 2016, the AFP CMO School conducted a Workshop, entitled “Strategic Communications (STRATCOM) for Eduators,” at the AMA Basic Education School in Las Piñas. Eleven (11) AMA faculty members participated in the Workshop, which is part of AMA’s training enhancement program for its staff.
During the Workshop, the AFP CMO School representatives provided the AMA faculty with a look into the AFP’s concept of STRATCOM, and Stakeholder Engagement and Harnessing Community Support, through series of short lectures. They also guided the faculty members in practical exercises using the Power and Interest Matrix for Stakeholder Engagement, and in crafting STRATCOM Snapshots for issues and interests relevant to their work in the AMA.
Based on the lessons learned and skills acquired by its faculty members during the Workshop, the AMA hopes to improve its programs and projects to more effectively promote the School in the community.